Ephemerality – the cure to decline in sharing

Snapchat was offering young people the kind of experience that Instagram was not: A low-pressure way to share photos and videos that don’t stick around online

Stories, in particular, was a change targeting the pressure around sharing that Instagram executives had noticed in late 2015. Stories disappear after 24 hours, meaning the bar for what qualifies as “post-worthy” is usually much lower on Stories than what you’ll find in your feed. It’s a lot of the same stuff — food shots, sunsets, selfies — just less manicured.

Stratechery Daily Update 2017-01-25, January 25, 2017 at 11:51PM

 

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