Programmatic ads v/s Context

But aside from the extreme cases of ads appearing next to content from extremists and pornographers, I think this situation is also a reflection of just how much brands have given up control of “context” in media buying.

As John Battelle put it a few years ago, “programmatic has torn audience away from its contextual roots.

brand safety, February 27, 2017 at 11:55AM

Published by

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.