It’s tricky to define better. But without a doubt, the heart and soul of a thriving enterprise is the irrational pursuit of becoming irresistible.
Seth’s Blog: Irresistible is rarely easy or rational
I just absolute love this phrase:
the irrational pursuit of becoming irresistible
I also love the word ‘enterprise‘ – it fits equally to a business objectives, as to a personal project, or a community action.
Use my marker 