The plan is to lose a few battles but possibly win the war: let the bill be struck down in district and circuit courts as unconstitutional but give the Supreme Court the final word, and hope five justices are interested in taking an opportunity to overturn Roe v Wade.
… they are smart, they are focussed, they are patient.
They plan their moves and execute them with patience over years, if not decades. While their opponents, specially the twitterati sort, react to what’s happening. Reactivity isn’t always bad. But it does usually mean that you aren’t setting the terms, or the direction. You’re just responding to the other’s terms, in/against their direction. And, over time, you are losing.
This is also why, despite all the hate it gets, strategy is important. All the energy, dedication, and execution skills will still not get much anywhere without a proper, long horizon plan. That plan is, the much derided, strategy.