Shunning vs Engaging

Shunning is a powerful tool, it is a sanction that society uses to maintain norms. But it’s an absolute tool, a final resort.

It’s possible to connect with people without endorsing their worst actions. In fact, the best way to undo negative actions may be to engage with people to persuade them that there’s a different way forward.

—Seth Godin, in ‘The shunning’