They leave quietly

Seth on how you lose customers – rarely with a bang, usually as a slow trickle, quietly moving away on realising your little slips.

No one will say anything, no one will put up a fuss, until one day, they’re gone. Those extra few dollars you made with some fancy footwork have now cost you tens of thousands of dollars in lost value.

Seth’s Blog: Nickels and dimes are worth less than that, March 29, 2017, at 12:18 PM

Modern marketing – science vs the human element

This is what happens when you let conversion marketers run amok with customer experience. They made it a science, but forgot being human.

upselling and customer experience, January 3, 2017 at 12:00AM