There are arguably lots of things that a technology startup or any company that collects data on its product and users “knows or should know,” where “should know” seems to mean “should know by virtue of having the data.”
Bird knows or should know where scooters are left;
Airbnb knows or should know when properties are rented illegally;
Amazon knows or should know when banned products are sold on its site;
Facebook knows or should know when fake news is distributed.
The Bird complaint is, in that sense, a microcosm of the debate over what responsibilities technology companies have as custodians of our data.
Continue reading Tech company (ir)responsibility
As a team at a major US media company said to me a while ago: ‘well, we know we can use ML to index ten years of video of our talent interviewing athletes – but what do we look for?’
—Benedict Evans, in ‘Ways to think about machine learning‘
Many companies have built large “data lakes” to capture larger and larger data sets without clear use cases in mind.
I call that sort of scrape-first think-later behavior lazy marketing.
big data promises, April 25, 2017 at 10:14AM
This is what happens when you let conversion marketers run amok with customer experience. They made it a science, but forgot being human.
upselling and customer experience, January 3, 2017 at 12:00AM