It’s tricky to define better. But without a doubt, the heart and soul of a thriving enterprise is the irrational pursuit of becoming irresistible.
Seth’s Blog: Irresistible is rarely easy or rational
I just absolute love this phrase:
the irrational pursuit of becoming irresistible
I also love the word ‘enterprise‘ – it fits equally to a business objectives, as to a personal project, or a community action.
In these final moments of stillness, however, Mutai banished impure thoughts and the crowding, conflicted voices. He attempted to focus.
Psychologists talk about a Zen-like state of instinctual action in which the greatest sporting performances are attained. They call it Flow.
The French cyclist Jean Bobet described a similar but distinct experience called La Volupté, which ‘is delicate, intimate and ephemeral. It arrives, it takes hold of you, sweeps you up and then leaves you again. It is for you alone. It is a combination of speed and ease, force and grace. It is pure happiness.’
“Two Hours: The Quest to Run the Impossible Marathon” by Ed Caesar, April 06, 2017 at 12:59 AM