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Tag: Lazy Marketing

Big data, lazy marketing

Big data, lazy marketing

Many companies have built large “data lakes” to capture larger and larger data sets without clear use cases in mind.

I call that sort of scrape-first think-later behavior lazy marketing.

big data promises, April 25, 2017 at 10:14AM

Format QuotePosted on April 26, 2017December 29, 2018Categories The InterwebsTags Big Data, Data, Data Hoarding, Lazy Marketing, Marketing, Marketoonist, Tom FishburneLeave a comment on Big data, lazy marketing
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