As materials have gotten cheaper and easier to find, it’s the design that matters. And the market is demanding better design–which is easy to copy and easy to improve.
Expensive is not the relevant metric, utility is.
Big data, lazy marketing
Many companies have built large “data lakes” to capture larger and larger data sets without clear use cases in mind.
I call that sort of scrape-first think-later behavior lazy marketing.
big data promises, April 25, 2017 at 10:14AM
Modern marketing – science vs the human element
This is what happens when you let conversion marketers run amok with customer experience. They made it a science, but forgot being human.
upselling and customer experience, January 3, 2017 at 12:00AM