Seth Godin: Utility + Design > Price + Posturing

As materials have gotten cheaper and easier to find, it’s the design that matters. And the market is demanding better design–which is easy to copy and easy to improve.

Expensive is not the relevant metric, utility is.

Seth’s Blog: The triumph of everyday design

Modern marketing – science vs the human element

This is what happens when you let conversion marketers run amok with customer experience. They made it a science, but forgot being human.

upselling and customer experience, January 3, 2017 at 12:00AM