Seth on how you lose customers – rarely with a bang, usually as a slow trickle, quietly moving away on realising your little slips.
No one will say anything, no one will put up a fuss, until one day, they’re gone. Those extra few dollars you made with some fancy footwork have now cost you tens of thousands of dollars in lost value.
Seth’s Blog: Nickels and dimes are worth less than that, March 29, 2017, at 12:18 PM