An enterprise’s core focus…

It’s tricky to define better. But without a doubt, the heart and soul of a thriving enterprise is the irrational pursuit of becoming irresistible.

Seth’s Blog: Irresistible is rarely easy or rational


I just absolute love this phrase:

the irrational pursuit of becoming irresistible

I also love the word ‘enterprise‘ – it fits equally to a business objectives, as to a personal project, or a community action.