SEO = (Not) writing for people

In content marketing, I think there can be too much emphasis on writing for search engines, and not enough on writing for people.

optimizing content, April 24, 2017 at 10:13AM

And the solution comes from the same corner, Google, that may have inadvertently started the SEO race:

Dan Lyons writes about blogging purely for SEO optimization — basically, great content that is devoid of value but stuffed full of buzzwords to fool Google’s search algorithm.

… The introduction of Google’s Rankbrain could put an end to all this, once and for all…

Ultimately, Rankbrain could be a win for both content creators and consumers, worn out by clicking on links looking for information and finding only a soup of keywords. It’ll force marketers to be smart, but a rising tide of good content will likely lift all boats.