Seth’s Blog: First, de-escalate

Don’t deny that the customer/patient/student has a problem. If they think they have a problem, they have a problem.

It might be that your job is to help them see (over time) that the thing that’s bothering them isn’t actually a problem, but denying the problem doesn’t de-escalate it.

Seth’s Blog: First, de-escalate

An enterprise’s core focus…

It’s tricky to define better. But without a doubt, the heart and soul of a thriving enterprise is the irrational pursuit of becoming irresistible.

Seth’s Blog: Irresistible is rarely easy or rational


I just absolute love this phrase:

the irrational pursuit of becoming irresistible

I also love the word ‘enterprise‘ – it fits equally to a business objectives, as to a personal project, or a community action.

Seth Godin: Be the different one

A key moment came in one of the first episodes. Everyone on the bridge was freaking out about something or other, and Spock’s line was a simple word: “Fascinating.”

Nimoy first delivered it in the same excited, scared tone as everyone else.

The director took him aside and said, “be the different one.

Easy to say, difficult to do.

By being the different one, Spock became a character for the ages, and changed the center of gravity for the series’ narrative.

Seth’s Blog: Be the different one, July 24, 2017 at 06:22PM