Digitally savvy millennials in India post Stories on Instagram, share memes on Facebook, watch videos on YouTube, keep up on Twitter, and chat with each other on Facebook Messenger.
But older Indians have incorporated the most compelling features of these platforms right into WhatsApp.
Vacation pictures don’t go on Facebook or Instagram, videos don’t go on YouTube, and jokes and wisecracks don’t go on Twitter. For older Indians, WhatsApp is the ultimate social network.
Older Indians Drive Millennials Crazy On WhatsApp. This Is Why They’re Obsessed.
Answer to: Why my mom says, “Why do you post your photos on Instagram? Share them on Facebook or WhatsApp.”
The thought process that went into building these applications, Facebook being the first of them, … was all about: ‘How do we consume as much of your time and conscious attention as possible?‘
Sean Parker, ex President at Facebook
Facebook, the almost-monopolist in the attention economy.
Continue reading Attention monopolies
…the most important feature of any messaging service is whether or not your friends are on it: if they are, your service can be very barebones (like WhatsApp), or technologically weak (like LINE, in my estimation), and it won’t really matter; however, if you’re friends are not on it, your service can be super full-featured and highly-differentiated (again, like LINE) and it won’t matter. The trick is to not just add users, but to add users by group, so that they have a reason to use the app from day one.
Stratechery Daily Update 2017-01-26, January 26, 2017 at 04:13PM